Friday, October 16, 2009
Ah! Deepavali
About a decade ago, Nike was advertising a pair of shoes that would light up when you walk.
No, this one was not for kids.
They want night joggers to wear 'em (Who jogs at night, eh?)
The idea was that when you are jogging in the dark, the shoes would help pinpoint you, keeping you safe from traffic, presumably.
The pair was called (if I am not mistaken) The Light.
The tagline at the end of the ad:
'You gotta have the Light, if you wanna own the Night'.
Happy Deepavali.
I better put on my sad face, so that my colleagues Nilanjana and Rupali will give me some (diabetic-friendly) sweetcakes.
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