Wednesday, December 30, 2009

Some New Advice for a New Year

(The divine Ms. Carmen Miranda)


I've got my work cut out for me as I head into the New Year. Three major design projects are all standing shoulder to shoulder and gawking at me slack jawed and sans inspiration shuffling their feet and sighing deeply. Rattling around in my brain are the seeds of some ideas that are, of course, fraught with potential for craftastrophic events. Most of what I do is challenge the impossible, stretch the acceptable and defy the laws of physics. My process is akin to that of a mad scientist. I get an idea and then I do whatever it takes to make that idea coalesce into a tangible design.

There are threads that run through my work...but for me, for the most part, each new design is a unique entity with a specific aesthetic and core concept. My eclecticism is my strength as a designer and on the flip side it is my greatest challenge. That's usually the way it works. Most artists have a very distinct style you can point to and say...oh that's so and so. My work doesn't have that continuity. My brain simply doesn't work that way. It's constantly moving at the speed of light in multiple directions. I may riff on a theme for a while, but eventually I get bored and move on. I truly love so many things...so many styles of design, art, music, decor, cuisine, literature...it all excites and inspires me. If there is one definitive thread in my work I think it's the narrative element. I love to tell stories. I like to create a collection of thematically related concepts and then when the story is full developed, move on to a new story.

It's important to develop your style, your sense of who you are and what you're trying to say with your work. If you're influenced by other artists (and no matter what anyone tells you, we all are) then you need to create a dialog and not just create derivative concepts that lack any of your special sauce. If you look at the work of other artists and think, "Crap...I'll never do that." You're right. So what?! What is it about you that makes you unique, extraordinary, fabulously you? What resonates for you visually...viscerally? What can you do that no one else can?

Wild thing, what makes your heart sing?

The more you can tap into that vein...the deeper, richer and more fascinating your work will become. The more you can allow yourself to dance on the edge, to risk looking ridiculous and to leave the safety of the same old crapadoodle, the better. I often look at craft magazines, blogs and books and feel as if everyone is drinking the same design Kool-Aid. The first time you see a new idea you think, "Wow, that's cool." After a while of seeing that same idea being played ad infinitum you think, "Ugh, that again?" You can mine what's 'hot' for some inspiration, but then let that go or you'll just be another face in the crowd.

Create without filters my fine friends. Color outside of the lines. Spit in the face of convention. Forget the rules. Risk, dare, dream. Live out loud. People will probably point and laugh...but so what. I spent a good portion of my youth being laughed at and making myself smaller. Then I said, "Fuck it." Yeah, I did.

Now who's laughing?!

My goal here is to inspire you to let go of the need to fit in and to become you. I don't always get it right and I'm on my journey too...but I try my best to be transparent.

Your mission in life is to become you. Your life is a process of becoming. Take this New Year by the you know whats and go for it! You may not feel comfortable, but you'll feel the unbridled zeal of being fully and completely free.

Become you and on the way, share that with others. That's the point. Create a life of abundance. Pass it on.

Carpe Gaudium. Seize joy.

Love
Madge

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