Monday, September 14, 2009

Let Us Craftertain You!

Copyright Margot Potter and Alexa Westerfield


Hey Howdy Hey Boys and Girls!

It's Monday, Monday and I'm gearing up for a busy week at Studio Margot. I'm still working on the 'in-use' designs, I've got a post for I Love to Create to finish for tomorrow and the instructions and step outs to work on for a contributor book. We shot a new The Impatient Crafter video yesterday. It took six hours...egads! Now come the hours and hours of editing.

A lot of people who make YouTube videos just sit in front of a camera and shoot the footage from start to finish. We could do that, but we want our videos to stand out from the rest. We shoot a lot of raw footage, doing several takes of each segment and then we edit that 15-30 minutes of video down to 3-8 minutes. We wade through the footage and create a story board. My husband dives in and makes cuts with bleeds, sound effects, music, text...it's hours and hours of work. We are totally making it up as we go along. Every video represents hours of effort and we make no money on them. So why on earth do we do it?!

Well, we're building something that will hopefully one of these days result in a real show. As we work on each video we learn something new about the process. We see what works well and what isn't so effective. We fine tune, we carve away the excess...we add a dash of this and a sprinkle of that. We try to maintain a balance between entertainment and information. It's not always as easy as it sounds!

Soon, hopefully by next week sometime at the latest, we'll have a new video for your entertainment and edification. I'll keep you posted. For now...I'm afraid I must get back to the craft mines.


Until next time...craft on with your bad self!

Cheers,
Madge

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