1Malaysia in Formula 1.Well, why not?
We only need to know how much it will cost taxpayers.
Because Lotus, fully owned by Proton, will be the team behind it.
Or maybe AirAsia boss Tony Fernandes will provide ALL the finances? No?
Still, if you think in terms of advertising a country to tourists and F1 fans - millions of them all over the world - this upcoming plan is better than the previous try by Malaysia in Formula 1.
Previously, the decal on the racing car was called 'GoKL'. It means nothing to ang mor or Asian F1 fans because not many people know that KL stands for Kuala Lumpur.
(And Alex what's-his-name was always last).
But to have '1Malaysia' emblazooned on the side of a Lotus.
Ah, pandai! People will right away sing 'To know Malaysia, is to love Malaysia'!
Proton will get mentioned everytime too (I hope it won't be corot all the time lah).
NEW 9.30pm.
I was told by a senior industry official when I was doing about F1 in Sepang story long ago - The promotion budget for this motorsport was RM100 million a year! Paid by Malaysians.
Yes sir, you think it is free to bring tourists, journalists and sponsor companies to Malaysia shores?
Notice the giant BMW billboards around Mandarin Oriental every year, for example?
You want them ang mors and rich Singaporeans, Thais, Indonesians, Filipinos etc to stay at Malaysian hotels, eat, drink and be merry for a few days, only to attend a function under the hot sun where the cars zip by at 300km/h?
It is a small price to pay, really, to bring in the multiple effects of billions of dollars of revenue for the economy.
If the positive effects on the tourism dollar was not so profitable, a tiny island in the south would not have chased up F1 so hard.
The F1 night race last year in Darul Dollar, the first in the Tiny Red Dot, attracted 40,000 foreigners to the three-day event.
Global TV audience? 110 million people.
They brought in S$168 million (RM386 million) in revenue. I don't know how much was spent on promotions etc, though.
But certainly, the news effects from newspapers and global TV were tremendous because it was the first F1 night race in the world.
So now, to have the 1Malaysia Lotus Team go round the world.... Wah.
As good as when 'Se-PANG, Malaysia' gets mentioned lots of time during races eh.
We only need to know how much it will cost taxpayers.
Because Lotus, fully owned by Proton, will be the team behind it.
Or maybe AirAsia boss Tony Fernandes will provide ALL the finances? No?
Still, if you think in terms of advertising a country to tourists and F1 fans - millions of them all over the world - this upcoming plan is better than the previous try by Malaysia in Formula 1.
Previously, the decal on the racing car was called 'GoKL'. It means nothing to ang mor or Asian F1 fans because not many people know that KL stands for Kuala Lumpur.
(And Alex what's-his-name was always last).
But to have '1Malaysia' emblazooned on the side of a Lotus.
Ah, pandai! People will right away sing 'To know Malaysia, is to love Malaysia'!
Proton will get mentioned everytime too (I hope it won't be corot all the time lah).
NEW 9.30pm.
I was told by a senior industry official when I was doing about F1 in Sepang story long ago - The promotion budget for this motorsport was RM100 million a year! Paid by Malaysians.
Yes sir, you think it is free to bring tourists, journalists and sponsor companies to Malaysia shores?
Notice the giant BMW billboards around Mandarin Oriental every year, for example?
You want them ang mors and rich Singaporeans, Thais, Indonesians, Filipinos etc to stay at Malaysian hotels, eat, drink and be merry for a few days, only to attend a function under the hot sun where the cars zip by at 300km/h?
It is a small price to pay, really, to bring in the multiple effects of billions of dollars of revenue for the economy.
If the positive effects on the tourism dollar was not so profitable, a tiny island in the south would not have chased up F1 so hard.
The F1 night race last year in Darul Dollar, the first in the Tiny Red Dot, attracted 40,000 foreigners to the three-day event.
Global TV audience? 110 million people.
They brought in S$168 million (RM386 million) in revenue. I don't know how much was spent on promotions etc, though.
But certainly, the news effects from newspapers and global TV were tremendous because it was the first F1 night race in the world.
So now, to have the 1Malaysia Lotus Team go round the world.... Wah.
As good as when 'Se-PANG, Malaysia' gets mentioned lots of time during races eh.
PICTURE. How the 1Malaysia car will look like.
Alamak, warnanya macam tenunan batik aje.... Nanti orang Jakarta marah lor.
(P.S. Apols, but I still DO think watching F1 and English football league games are a waste of time! See my reasoning here).
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